SOCIAL MEDIA MARKETING (SMM)
WHAT IS SOCIAL MEDIA?
Wikipedia defines it as "Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue."
GLEBER defines Social Media as people engaging and interacting with people through electronic and very public means.
WHAT CAN SOCIAL MEDIA DO FOR MY BUSINESS?
Let me ask you a question – do you know what your customers really think of your products and services? Further to that, are you interested in finding out? Social Media is not directly just another Sales channel. What it can do for you is provide a way of engaging with your customers, finding out their likes and dislikes, and using that to improve your product and service offerings. Strangely enough, it can also become your biggest Sales lead source as your customers become raving fans and thereon Marketing staff that you dont even pay for while they promote you.
WHAT HAS SOCIAL MEDIA DONE FOR OTHER BUSINESSES?
One of the classic Social Media Marketing campaigns is for a range of blenders. Normally there wouldnt be much excitement about something as mundane as a blender. However, the 'Will It Blend' campaign was born where Blendtec take their entry level blender and see what happens when items such as Iphones, Ipads, Wii's, and crowbars are added to the blender. At last check, Blendtec have over 60000 fans on Facebook, 5600 Twitter followers, and 100 million views on Youtube. What effect did this have on sales? Reportedly a 700% increase, all through a simple concept delivered well!!
WHAT CAN GLEBER DO FOR ME?
We customise our campaigns based on what you want to achieve. We can either help you with the setup, train you, and then support as needed, or provide a completely outsourced solution where we manage the setup and ongoing content on a period agreed with you.
HOW MUCH WILL IT COST?
It depends on what you want – our quotes are free! For example, if you want setup only for an online presence customised to your business on Facebook, Twitter, and Google, we can get you going from just $200.
