Search Engine Marketing

Wikipedia says “Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions)”

 

Search engine marketing will drive more traffic to your website through paid placement of ads on search engines and related content websites. Search engine marketing will drive traffic to your website through paid search campaigns, where you pay to get your website listed as part of the sponsored search listings. If you have an online shopping cart, this should equate to more sales. If you collect prospect information, it should equate to more leads. More sales or leads can only be a good thing for your business.

 

As an example, Gleber is currently working with a leading independent real estate agency. They have used SEM to drive customers to their own website, and well as promoting some of their key projects and developments. 

 

We need to understand your business and what you are trying to achieve, so we will start out having a chat. Once the goals have been established, it is a matter of working through which types of promotion we will put in place, what the timeframes are, and of course what the budget is. In most cases your marketing campaigns will be online and driving customers to your site within a few days.

 

It depends on your requirements. There is an initial $300 setup fee to get your account created, keywords researched, and web traffic data flowing through to us. If you want a paid search campaign, we charge 20% of whatever amount is dedicated to the campaign for administration and monitoring – if you wanted to spend $300 on paid search for a month of online marketing, we would charge $60 on top for our services of running the campaign. Other costs will be quoted before we undertake any work.